Procurement professionals at companies large and small dont have time to demo every software product they consider. Imagine, for example, that you need a software-as-a-service (SaaS) product to help manage your companys human resources. You narrow your choices down to BambooHR, Greenhouse, Rippling, and Zenefits. You need to develop a report for decision-makers that includes the features and benefits of each offer, as well as the pricing available to a company the size of yours. Your research process needs to be efficient and you certainly dont have time to sit through demos and sales conversations for each option.
But thats exactly where the sales funnels for BambooHR, Greenhouse, Rippling, Zenefits, and other SaaS providers point you. They want your name, details on your company, your email address, and your phone number. They want to set up a demo, and they also want to schedule a follow-up. Ultimately, they want to start you on a 14-day trial that consumes even more of your time, energy, and effort.
In short, they want to bring you into their process.
But you have your own process in mind.
This is the inherent tension in the SaaS procurement world. Buyers want cut-and-dried, black-and-white information. Sellers want a sales cycle that moves forward on their terms and that ends with you signing a contract. This is why SaaS tools do their best to hide enterprise pricing.
Heres the secret, though: There are ways for buyers to access the SaaS pricing information they need without getting sucked into sellers funnels. And, even better, theres a silver lining to SaaS companies hiding their enterprise pricing: The hidden pricing means that they can and will be flexible with users who push for discounts and lower rates.
In this post, we walk you through the 3 most common places where procurement professionals search for enterprise pricing information. Those 3 common places to search for enterprise pricing are:
- SaaS Product Pricing Pages
- Review Sites
- Blogs, Forums, and Chat Sites
But theres also a fourth way to get SaaS pricing a way to skip all of the frustration, shorten the process, and quickly get the details you need.泭Contact our team at 勛圖tv泭to gain access to pricing benchmarks and all of the tools you need to make informed procurement decisions.
Below, we go in-depth on what its like to look in these 3 places for enterprise pricing for 4 leading SaaS providers:
- BambooHR
- Braze
- Culture Amp
- Looker
Our Method: The Typical 3-Step Process for Finding Enterprise SaaS Prices
Most procurement professionals attempt to avoid the time-consuming sales funnels of leading SaaS products by conducting research online. The online research process typically includes 3 steps. Unfortunately, this 3-step process can often be frustrating, and it rarely leads to the comprehensive information you need to make confident purchasing decisions. Heres a look at the 3 steps.
1. SaaS Product Pricing Pages
When researching most products, you can go right to the source and find the price. For example, if youre looking to buy a new car, you go to the manufacturers website to get the MSRP. When you go to the dealership, they may offer incentives, and theres likely to be some bargaining and negotiating but the manufacturers website gives you a solid ballpark figure.
Thats not the case with enterprise software. These products do their best to keep you from finding their pricing until you speak to sales.泭
2. Review Sites
Yes, going straight to product sites when looking for enterprise software pricing can be frustrating. But there are other options. In fact, when you look at a search results page, youll find a series of review sites that claim to offer in-depth information on platforms like BambooHR, Braze, Culture Amp, Looker and others.泭
3. Blogs, Forums, and Chat Sites
In this third step, procurement managers may seek out more detailed information from blogs, forums, and chat sites. Unfortunately, given the smaller number of qualified prospects for enterprise-level solutions, you may find a limited number of quality sources when searching in these areas.
Searching for BambooHR Enterprise Pricing
Are you searching for BambooHR enterprise pricing? If youve started looking, you already know that its tough to find reliable details. Heres a look at what youre likely to discover when you search the 3 most common places.
BambooHR Pricing Page
BambooHR is human resources software that helps administrators manage team members throughout the employee lifecycle. A host of companies, when they reach a certain size, need SaaS products like BambooHR to help them create efficiencies and savings in their HR functions.
Of course, BambooHR is operating in a competitive environment, and the company goes to great lengths to get you on the phone with sales so that you get sucked into BambooHRs sales funnel instead of exploring other options.
Thats why doesnt include any pricing. The pricing page includes 2 different plans and several add-ons, but it does not tell you how much the plans or add-ons cost. Instead, the prevalent call to action on the page is for the visitor to get a customized quote. If you click the button, you get invited to complete a form that asks for your name, email address, phone number, number of employees at your company, plus your country of operation.
BambooHR on Review Sites
Capterra is one of the most prominent review sites, and it provides basic information on BambooHR. It lists out BambooHRs competitors. And, of course, it offers BambooHR pros and cons plus reviews.
But check out the pricing section of . It simply says, Not provided by vendor If youve already been to the BambooHR pricing page, you already know this. Its a pretty frustrating experience for procurement pros who are searching for pricing information before scheduling demos.泭
Other review sites try to provide better pricing information, but information on different sites often conflicts. For example, states the price for BambooHRs Essentials package as $6.19 per user, but states it as $4.95 per user. A dollar-plus might not sound like a big deal, but that delta can really add up for large companies. Further complicating the picture, says that BambooHR starts at $99 per month, which appears to be a completely different pricing structure than what other review sites describe.泭
PC Mag delivers , though its no less frustrating for procurement professionals. It offers a call to action to compare prices, but that link takes you to a multi-step form that eventually asks you to submit personal information to get the pricing information you want. If you wanted to submit personal information, you could have simply gone through the process directly with BambooHR.
BambooHR on Blog, Forums, and Chat Sites
The biggest challenge with searching blogs, forums, and chat sites for enterprise pricing is that you get a lot of unwanted information to sift through. For example, search BambooHR on Quora, and you get a lot of different threads not of which deals directly with pricing:
Youll also find that a lot of the information is dated. Check out the top result: Its from 2014. Its hard to imagine that information from 2014 is still going to be helpful to a procurement professional looking for enterprise pricing details in the 2020s.
Get in touch with us to learn more about BambooHR prices.
Searching for Braze Enterprise Pricing
Braze is another enterprise SaaS product that carefully hides its pricing. Heres a rundown of what youre likely to find when looking for information related to 詁娶硃堝梗s enterprise pricing.
Braze Pricing Page
Braze is mobile engagement automation software that can help users send personalized messages across channels and devices, create and optimize cross-channel campaigns, stream engagement data to partners, and more.泭
In short, Braze offers a powerful SaaS platform that is in-demand among modern companies that are looking to connect and stay in touch with their customer bases. If youre a procurement professional researching Braze and its competitors, you would likely look to 詁娶硃堝梗s website for pricing information and you would end up disappointed.
Like BambooHR, Braze includes no pricing information on its site just泭. Braze offers 4 different tiers of services Growth, Advanced, Pro, and Enterprise. To get specific pricing information, though, visitors have to follow the connect with sales now CTA, which leads to a form that requests your name, email address, company name, phone number, job level, job function, industry, number of employees, and country of operation.泭
If youre sensing a pattern developing, youre 100% correct. Enterprise-level SaaS products want to capture details about you and your business, and then they want to connect you with members of their sales teams.
Are you wondering what comes next after you complete the form? 詁娶硃堝梗s URL structure provides a hint. Clicking the connect with sales now button opens a popup with this URL: . Your next step will be a demo one that you likely dont have time for.
Braze on Review Sites
詁娶硃堝梗s is similar to BambooHRs in that theres nothing in the way of the pricing information. G2 provides on Braze, lumping it into a mid-market category, giving it 4 dollar signs, and sharing that its 36% more expensive than the avg. Mobile Marketing product.
Still, this information is vague and lacks context. 啦堯梗娶梗s little that a procurement professional can use as actionable information in making purchasing decisions, or even in narrowing down options when searching for mobile marketing solutions.
Braze on Blog, Forums, and Chat Sites
Braze presents a completely different problem when you start searching on sites like Quora its name is easily confused with something completely different. So, when you search braze on Quora, you get a lot of results related to a joining process for metals:
Again, procurement professionals are pressed for time. They dont have hours upon hours, and certainly not days upon days, to spend searching for enterprise pricing information. Running into an issue like this one with Braze can be extremely frustrating, and its certainly not something that a procurement professional needs to deal with.
Get in touch with us to learn more about Braze prices.
Searching for Culture Amp Enterprise Pricing
Culture Amp is another SaaS tool that makes it difficult to find enterprise pricing. See below for what a typical search for pricing-related Culture Amp information might include.
Culture Amp Pricing Page
Culture Amp offers software that helps companies create better employee experiences. According to its homepage, this SaaS tool assists with engagement, performance, and retention. Sounds nice, right? Its no wonder why companies of all sizes are interested in a platform like Culture Amps. Its far less expensive to engage and retain existing employees than it is to recruit, hire, and onboard new ones. So, in a sense, a tool like Culture Amp should pay for itself over time.
But its hard for procurement professionals to assess the return on investment that Culture Amp offers because its impossible to find pricing information on Culture Amps website. Like the examples above, Culture Amps泭泭is more plans than pricing. Visitors can see that Culture Amp offers 3 tiers of service Self-starter, Standard, and Enterprise. But pricing specifics are hidden behind get a quote buttons.
Culture Amp does offer a 3-minute demo, surely designed to meet the time constraints of busy procurement pros. But even the demo requires a form completion.
Culture Amp on Review Sites
Culture Amp has similarly vague entries on review sites.泭泭gives Culture Amp 5 dollar signs, but those dollar signs dont provide the level of detail procurement managers are seeking.泭泭suggests that Culture Amp starts at $3,300 a year, which is a little more helpful. Still, theres not enough information about how many licenses the entry-level price provides and what level of service it includes.
Capterra confirms that Culture Amp starts at $3,300 a year per user, but then it includes a curious additional detail Culture Amp plans start at $11 per person per month. Does this mean that you must have, at minimum, 25 users for Culture Amp? Its unclear how these numbers scale for larger companies, and its also unclear how much a given user can expect to pay based on a companys needs.
Culture Amp on Blogs, Forums, and Chat Sites
Heres another frustrating situation. When you search a site like Reddit for information related to Culture Amp, you get a lot of results related to Culture Amp job opportunities which arent relevant, obviously, to your procurement work. And then you also get a lot of results with broken ampersand code (&). 啦堯梗娶梗s nothing related to enterprise pricing near the top of the search results.
Get in touch with us to learn more about Culture Amp prices.
Searching for Looker Enterprise Pricing
Looker is one of the most popular SaaS tools for collecting and analyzing data. Unfortunately, its extremely difficult to find enterprise-level pricing details when youre considering Looker for your company. Heres what youre likely to find as you seek out Lookers enterprise pricing.
Looker Pricing Page
Modern companies thrive on data-driven decision-making. Looker is a SaaS tool that helps companies harness the power of their data to grow and better serve their customers and users.
Looking for Looker pricing? You guessed it: Youll have to get on the phone with sales. The doesnt even list out different plan types. It only gives visitors 2 options: request a quote or request a demo. Both options require visitors to enter personal and corporate details.
Looker on Review Sites
Looker is another SaaS tool that gets a not provided by vendor entry for pricing . is similar, stating that Looker has not provided pricing information for this product or service. As with the tools listed above, Looker is a SaaS product that will leave procurement professionals searching the far ends of the internet for reliable pricing information. That search will lead them from review sites to blogs, forums, and chat sites.
Looker on Blogs, Forums, and Chat Sites
Even if you do find a good blog post, you may quickly discover that its regurgitating information you found on the products site and on relevant review sites. , for example, claims in its headline to help readers understand Lookers pricing model. But it does not deliver any of the pricing details that a procurement team needs to make decisions.
You might be able to find a decent Reddit thread on the product youre looking for. But, on Reddit, youre likely to get a lot of unsolicited recommendations for other SaaS products you should try. Also, as demonstrated by regarding Looker and business intelligence tools, you may find that your answers come in the form of other currencies. 啦堯梗娶梗s nothing wrong with this, of course, but converting those currencies to yours can be time-consuming and time is the one thing you dont have to spare in procurement.
Search other enterprise SaaS products on Reddit, and youre unlikely to find much information. For example, searching BambooHR pricing on Reddit returns only this message: Sorry, there were no community results 色
is another site that allows users to ask questions that the community then attempts to answer. You may find hidden gold on Quora from time to time, but you often have to sift through a lot of misinformation to get the details you need.
For example, theres a question from late 2016 asking . Someone quickly answered that its going to be around $3k$3.5k per month depending on the number of users (1025). This sounds helpful, but how reliable can information from 2016 be?泭
啦堯梗娶梗s from late 2019 that suggests Looker offers subscription pricing that ranges from $3,000$5,000 per month for 10 users, and $50 per month for each additional user with a free trial also available. This information is more detailed, but its still dated.
Get in touch with us to learn more about Looker prices.
A Better Way: Use 勛圖tvs Benchmarking Service for Enterprise Software Pricing
If youre a procurement professional considering 10 different SaaS products for a business need, you dont have time to sit through 10 hour-long demos. You want to know what different tools can do and how much they will cost your company, and then you can narrow down your options to 3 or fewer. Then, and only then, you have time to spend talking to sales teams and sitting through demos.
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No longer do you have to search products pricing pages, sift through review sites, and bounce from forum to forum looking for relevant information. At 勛圖tv, we offer泭a benchmarking service泭that provides cost information that helps you make confident decisions. We can also provide insights on fit and the tools that will best meet your companys needs.
As a procurement pro, you can continue going through the same old process, searching around the internet, falling into too many sales funnels, sitting through too many demos, and testing software through too many 14-day trials.
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Spend more time testing and validating tools that meet your needs within your budget. Spend less time running into dead ends when you choose 勛圖tv for enterprise software pricing information.
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